So, you’ve decided to part with your beautiful wedding dress — and maybe make a little money back in the process. But here’s the truth:
👗 A stunning dress won’t sell fast if the photos don’t do it justice.
Buyers browsing resale sites are often drawn in by the first thing they see — your photos. Here’s how to take photos that stop the scroll and help your dress sell faster on marketplaces like Altared Plans (where listing is 100% free).
1. Use Natural Lighting (Avoid Flash!)
Lighting can make or break a photo.
- Take photos during the day near a large window or outside in soft shade
- Avoid using flash — it can distort the color and fabric detail
- Natural light makes your dress look more flattering and true-to-life
📸 Pro Tip: Shoot during “golden hour” (an hour after sunrise or before sunset) for soft, romantic tones.
2. Photograph on a Mannequin or Model (Not Just a Hanger)
Dresses look their best when they’re being worn — or at least displayed well.
- If possible, use a dress form or mannequin
- Wear the dress or ask a friend to model the dress
- Standing shots show shape, silhouette, and movement
Hanging shots are fine as backups, but dresses often look flat or unflattering on hangers alone.
3. Show It From All Angles
Give buyers the full picture:
- Front
- Back
- Side
- Train or details on the hem
- Close-ups of lace, beading, buttons, or unique features
The more angles you show, the fewer questions you’ll get — and the more confident buyers will feel.
4. Capture the Details
Got a stunning backless cut? Delicate lace sleeves? A beautiful row of buttons?
📷 Zoom in and highlight it!
Buyers love detail shots — it tells them the dress is high quality and helps justify your asking price.
5. Include a “Flat Lay” or Hanging Shot for Clean Display
Even if you show it worn or on a mannequin, also include a clean hanging photo or a flat lay shot on a white bed or backdrop. This helps show fabric texture and dress shape without distractions.
6. Make Sure the Dress is Clean and Steamed
Before you shoot:
- Get the dress professionally cleaned if it hasn’t been yet
- Use a steamer or iron (low heat!) to remove wrinkles
- Lint roll or spot-check for any marks or pet hair
A fresh, clean look will boost appeal instantly.
7. Use a Clean, Minimal Background
Avoid cluttered rooms or distracting backgrounds. Your goal is to let the dress stand out.
✅ Try:
- A white or neutral wall
- A tidy bedroom
- A hanging shot in front of a closet door or curtain
🚫 Avoid:
- Busy floors, messy backgrounds, or dark lighting
8. Name the Brand and Style in Your Listing
If you know it, include the designer, model number, or collection name in your photo captions or listing title. Some buyers search by brand — and your post may show up first.
9. Add a Try-On or “In Use” Wedding Photo (Optional)
Buyers love to see how the dress looks on a real bride.
If you’re comfortable, include one photo from your actual wedding day — especially if it shows how the dress fits and moves.
If not, no worries — well-lit mannequin photos will still do great.
List It Free on Altared Plans
On some platforms, listing your dress can cost $20–$30 upfront. On Altared Plans, it’s currently free to post your wedding dress!
🛍️ All transactions are handled off-site directly between buyer and seller.
Ready to turn your dress into another bride’s dream?
Comments